Get Chris Anderson’s book FREE for free from iTunes. Unfortunately, you need to have a US iTunes account to get it. It’s not available in Sweden or too Swedes. Mmmm, what does that tell you.
Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment and target them as well. Then you need to develop your story specifically with that reporter in mind.. Demystifying PR for Startups: Identifying Your Target Message and Your Reporter from Dave Ambrose.
Here is a short video that is supposed to be a satire of PR people. Unfortunately, it is closer to the truth for most “professionals” in our industry.  .
Yea, this is true! Check out our new design and send us your feedback. Good, bad or ugly.. whatever 🙂 But if the feedback is really bad, keep it to yourself . . only kidding . lol.
Dr. Paul Marsden has created this great presentation – PR 2.0: How Brands are Harnessing Participatory Media in Public Relations. This presentation is not for the tech savvy, but it is a good primer for others. You need to get it, read it, and learn it . . . before we unleash on the world – PR 3.0 🙂.
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A follow-the-leader pricing strategy can entail either raising or lowering the price. The market leader may choose to counter this strategy by continually raising and lowering prices to make matching difficult. This type of pricing strategy does not work for businesses of all sizes. For example, a small business lowering its prices to the same level as a high volume retailer will have a more difficult time competing because larger retailers purchase inventory more cheaply by buying in bulk and typically will maintain higher margins. In this case, the small business may set an unsustainable price that could at best sap resources and at worse put it out of business. What does this mean for you? This strategy is one that is very common in many industries. But being lead around by the nose like a dog does not seem like the best approach. Further, losing control of your margins doesn’t seem like a smart idea either. If you are trapped in this cycle, you need to get off the roller coaster now. You need to communicate a new message to your customers. You need to let them know that your prices are based on the value proposition that you are offering. Additionally, if you lower or.
If you have something to say, don’t whisper it – SHOUT IT OUT LOUD! Often companies have a good product, a good service or a good story, but no one knows about it. If you have a good product, a good service or a good story, get on the roof tops and let everyone know. Swedish entrepreneurs, Swedish executives and Swedish companies are often reluctant to sing their own praises. But as the saying goes – SHY PEOPLE STARVE. Tell you story first, tell it best and tell it often. If you really have some thing good, others will pick up on it and start spreading the word as well. BUT that will never happen, if you just whisper. SHOUT IT OUT LOUD!.
There is no single standard of practice. There is no PR police. But does that means there are no rules? Of course, not. There are rules of conduct that are created and imposed by your colleagues, by your competitors , by your clients’ industry and by society at large. Part of the problem is that often you don’t know what the rules are until after you have broken them. One thing is clear, you need to establish a culture in your firm that speaks to your values. Further, you can’t just say what the company rules are, you need to walk the walk as well. As Prof. Terrence E. Brown says, “Demonstrative leadership is key.” What ever you culture you try to develop, try include – openness, honesty, transparency, merit, fairness and loyalty. Here are few slides that expand on this issue of PR and ethics. PR Ethics View more PowerPoint from kellimatthews.
We are in stealth (and beta) mode. While that may seem oxymoronic – a PR firm that does not want publicity – we like to look at it as more ironic. 😉 We are trying not to draw too much attention to ourselves (yet). We are in beta because we are quietly and diligently working on a few things including but not limited to developing and testing methods, techniques, strategies to guarantee that we provide value to and for our clients. Some times research take time, so please bare with us. We will soon be releasing some of the results of our research. Further, we are not (currently) looking for any clients. Again ironic or moronic, pending on your point of view. LOL When we emerge from stealth and beta modes, you will hear about it (hopefully). 😉.
We are working hard developing, testing and retesting new methods and techniques for our beta clients. We are looking for a few interns to work with us as Strategists, Creators and Connectors in Stockholm. Strategists – professionals who analyzes clients’ business Creators – writers, designers, and producers who generate ideas & create brand stories Connectors – professionals who reach target audiences through traditional and alternative channels as well as social media Requirements You should be a top student near the end of your studies in the field of PR, Branding, Storytelling or related fields You should be able to think strategically, but also not afraid to get your hands dirty in the practical aspects of the work You must have Swedish as your mother tongue, but be nearly as fluent in English Tasks Help develop some of the methods, techniques and core principles of the Agency Test those methods and techniques with our beta clients Benefits You will gain broad experience in the field of PR, Branding, Communication and Marketing. You will be able to supplement your theoretical training from school with actual hands on practice. You will NOT just have the typical intern experience. You will have real responsibility Length Three to six months Send whatever you think is relevant to – internship@WeArePRAgency.com.