Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment and target them as well. Then you need to develop your story specifically with that reporter in mind..
We have provided this translation for your convenience (and SEO purposes). However, because it is a machine translation, it is no where near perfect. So we would urge you to read the original post which may be in English or Swedish.
We Are PRTM specializes in creating value for entrepreneurs and companies in Scandinavia with up to 250 employees by developing and executing programs that increase the public's awareness and trust in our clients.
We are Scandinavia’s first research based Public Relation(ship) firm. While other firms give you the same old, tried and true methods, because they have used them for years. We won’t. What this means is that we are constantly conducting research to determine what’s is techniques, methods, and tactics are working today. As a result, we offer the exact techniques, methods and tactics will work for you in that particular situation.