There are only two types of companies these days – the quick and the dead. One of the best books we have seen recently that deals with marketing and PR in real time is David Meerman Scott’s Real-Time Marketing & PR.
The grist of the book and it’s message is – Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.
Portions of this e-book appear in Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now by David Meerman Scott.