“And as technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing and business strategy. It’s all melting together. The lines have blurred. Brands and marketers are now looking for ideas that are deeply connected to culture, which can align with societal changes and help shape them. As a result, companies are now starting to converge to offer a new model and to enjoy the same benefits. It’s a natural result of the media convergence we’ve seen happening for decades.” This is according to Scott Goodson in his latest article in Forbes Magazine.
Of you are not taking this holistic view of marketing, you will be left behind.
Tags: advertising, branding, content, Convergence, Forbes, marketing, marknadsföring, Movement marketing, PR, public affairs, publicering och affärsstrategi., publishing and business strategy., reklam, Scott Goodson, StrawberryFrog, Uprising