If you are managing a small business, it doesn’t really mean that you cannot lose one of your clients. However, you need to be very careful because one negative comment about your business posted online can ruin your whole business reputation. This is why you need to make efforts to maintain good public relations. What if I only have 50 clients? I can’t possibly afford PR campaigns with so little profit. Good for you, there are a lot of PR techniques that don’t require any budget. Because of the new technologies we have today, you can reach out to people, maintain communication, as well as broadcast your products for a very little amount. But if you’re good at planning and writing your own press releases, you might not be spending at all. This is what you can do… Instead of going with the traditional way of online PR, you can use this equation: PR + SEO = More coverage, Less Expense. What does this mean? The traditional way of making online press releases is by collaborating with certain website owners that host such type of articles. However, considering the amount of exposure you need, you have to connect with thousands of website owners for the matter. SEO or Search Engine Optimization helps you get more exposure without having to rent thousands of website pages. All you need is a good.
“And as technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing and business strategy. It’s all melting together. The lines have blurred. Brands and marketers are now looking for ideas that are deeply connected to culture, which can align with societal changes and help shape them. As a result, companies are now starting to converge to offer a new model and to enjoy the same benefits. It’s a natural result of the media convergence we’ve seen happening for decades.” This is according to Scott Goodson in his latest article in Forbes Magazine. Read the rest of Scott’s article in Forbes. Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill. Of you are not taking this holistic view of marketing, you will be left behind.
Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment and target them as well. Then you need to develop your story specifically with that reporter in mind.. Demystifying PR for Startups: Identifying Your Target Message and Your Reporter from Dave Ambrose.
A pricing strategy in which a business sets the price of its product and service offerings to be the same as the market leader’s. A follow-the-leader pricing strategy can entail either raising or lowering the price. The market leader may choose to counter this strategy by continually raising and lowering prices to make matching difficult. This type of pricing strategy does not work for businesses of all sizes. For example, a small business lowering its prices to the same level as a high volume retailer will have a more difficult time competing because larger retailers purchase inventory more cheaply by buying in bulk and typically will maintain higher margins. In this case, the small business may set an unsustainable price that could at best sap resources and at worse put it out of business. What does this mean for you? This strategy is one that is very common in many industries. But being lead around by the nose like a dog does not seem like the best approach. Further, losing control of your margins doesn’t seem like a smart idea either. If you are trapped in this cycle, you need to get off the roller coaster now. You need to communicate a new message to your customers. You need to let them know that your prices are based on the value proposition that you are offering. Additionally, if you lower or.
Marketing your startup can be a challenge, but it is one of the most important activities you must do. You have to view marketing and a broad set of activities that include not just advertising and sales, but also public/customer relations and promotions. Here is some food for thought as you consider PR and customer relations as part of your marketing strategy for your newborn business. PR Secrets for start ups Getting press for your new start up PR of startups How to use PR firms at startup Finally a rather lengthy video on PR for Startups from Two-Side Brain.
According to the Urban Dictionary – An expression of one’s awareness of one’s own personal shortcomings. For example, The morning after sending a drunken e-mail to the girl he was secretly pining for, John woke up, and, remembering what he had done, said, “Man do I suck!”. Most PR firms (and companies in general) will go on and on about how great they are. “We are great at this…. and we are great at that….” They act as if they say it long enough and to as many people as they can, it will become true. Well, we do believe in the power of positive thinking, BUT we also know that saying that a frog is cat will never make it so no matter how many times or how loud we say it. That’s stupid and delusional at best. Most companies are very poor at most things…in fact, we they suck at most things. It is a miracle that they stay in business at all when analyze them. We are not yet ready to discuss the Power of Negative Thinking (we are still researching), but we are ready to say that their is Power in Admitting the Negative . We try (and yes it is a struggle) to admit where we are bad. We suck at lots of things. Sucking is what drives us to do better. We are getting.