Many people ask about the importance of media kits and if they are worth something. The right answer to this question is, yes. This particularly holds true for the businesses that offer some product for sale. Media kit is actually a tool kit that produces useful information for the journalist who can use it to make a story about your business or offer. What is included in this media kit is the press release, information about the company and spokesperson, information and facts about the product or offer, some photos, success stories and some samples. You can make use of it in your effort to pitch your story to media or in case you are replying to an interview request. Once you have all this information, you need to organize it and give it the shape of a physical kit. The best reasons for having a hard copy kit are: E-mails are much less helpful as compared to dispatch rider deliverance and journalists tend to notice them. It will give the journalist an opportunity to physically test your product sample. This will definitely create a first-class notion about the product. Wait; find some more details as physical kits can cost you a lot. So, ask a few important questions and then make a decision. Does your budget allow you to create physical kit? The costs associated with a physical kit.
I need to ask a simple question from friends looking for small business public relations information. Let’s assume a situation where a friend of yours sends you a short, to the point e-mail about a dinner party. Additionally, another friend of yours sends you a long detailed e-mail at the same time with the same request. Who will get replied first? For sure, you will reply the first friend at once. The same happens with pitch notes. Shorter the pitch notes are, quicker is the response but it is really difficult to write some good but short pitch notes. If you want to share some great news about your offer, make sure that you keep your pitch notes really short and relevant. Journalists are literally bombarded with pitch note e-mails everyday. If you want to make yours work well, follow these simple steps. Relevant information: it is important to go through a relevancy check and find out if your pitch is going to be considered by the journalists. If we use the same friend’s request example again, how will you feel if a friend of ours living in New York asks you to go shopping with him while you are in California? This is not going to work. Similarly, if you send your pitch note about your all new clothing line to a journalist who covers technology is not going.
There are times when we think that the job of publicists are simple, but in reality they do a lot more complicated things compared to some other professions. Duties such as getting press releases done and arranging interviews are just basic duties and involve more than just a phone call to an editor or a segment director. In most cases, the tasks aren’t that hard. There are a lot of business owners who prefer to do it themselves because they have mastered the art of making good PR’s and have built good relationships with their corresponding publication of choice. BUT, if you are new and don’t have any idea on where to start, its best that you get a professional to do all the hard work. It is possible to learn the methods yourself, but you are putting the reputation of your business in danger once you make a wrong move. When you get a professional, make sure that he or she is very good. Here are some of the reasons why it’s best to get professional public relation services. Good publicists have the capability of keeping your business and products on top of the game. This is one of the basic knowledge publicists should learn. You are technically not part of the local media list of people to consider. By having a professional who has all the connections and.