Public relations campaign is important particularly for those who are linked to some marketing work. If you are the one who is there to make a report on the success or failure of a PR campaign, keep reading as you will get some additional points. There are different ways to measure the results of a PR campaign. It is quite possible to determine the success level and it depends on how clear the objectives and company needs are. The methods that are used for measuring the success of a camping are usually dependent on the reporting needs of company. Some companies tend to focus on media coverage while others give more importance to sales or traffic figures. No matter what method is used for measuring it, the PR campaign is meant to build a clientele and trust. There are some companies that make use of sales and website traffic figures to assess the hit of a PR campaign. This is usually done to find out the return on investment that was made in the execution of this campaign. Cost per inch computation is often used and the total value of the page is taken into consideration. The success of campaign can also be measured by making use of analytics methods. It is not easy to measure the overall hit because the reaction of an advertisement or article may be deferred.
Managing a business involves a lot of processes and considerations. You need to take care of a lot of duties such as chasing invoices, balancing financial books, responding to customer service concerns, taking phone calls and emails, and many others. With so much to do, it’s almost completely impossible not to go wrong. In terms of business marketing, you need to determine methods and techniques that are worth the money you spend. You have to make sure that your business website is constantly updated. You also need to keep on building links by blogging or article marketing. Lastly, your brochure also needs to be updated and redesigned. All of these things require financial support. However, there are ways for you to get publicity without the added expense. PR for example is one of the best. Make use of PR It is a fact that a lot of entrepreneurs have been discouraged with advertising and print marketing. It can be because of the huge number of rejections from various editors or publishers or the small progress it provides. Most of the time, such methods cost a lot and only contribute a little to the good reputation of the business. Besides, no one wants to pay thousands for an ad that will be placed together with other ads from other competitors. It just won’t stand out. But, there is a print marketing.
“And as technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing and business strategy. It’s all melting together. The lines have blurred. Brands and marketers are now looking for ideas that are deeply connected to culture, which can align with societal changes and help shape them. As a result, companies are now starting to converge to offer a new model and to enjoy the same benefits. It’s a natural result of the media convergence we’ve seen happening for decades.” This is according to Scott Goodson in his latest article in Forbes Magazine. Read the rest of Scott’s article in Forbes. Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill. Of you are not taking this holistic view of marketing, you will be left behind.
Marketing your startup can be a challenge, but it is one of the most important activities you must do. You have to view marketing and a broad set of activities that include not just advertising and sales, but also public/customer relations and promotions. Here is some food for thought as you consider PR and customer relations as part of your marketing strategy for your newborn business. PR Secrets for start ups Getting press for your new start up PR of startups How to use PR firms at startup Finally a rather lengthy video on PR for Startups from Two-Side Brain.