Has it occurred to you why there are businesses that immediately get their press releases published and there are those who have tried for such a long time but still weren’t given a spot? Even though excuses like picky media, bad publicist skills, wrong timing, outbreak, and so on can be used to cover your defeat, they will never help you get your press release published. If you think your press release is too good to be rejected, you probably need to read it again. If you are too proud to admit that you are hit by this article, the more that you need to read this. Bear with me as I give you the top five reasons why the media rejects your press release. You forgot to include uniqueness in the quality of your press release. Unless you are a genius, you would normally forget to make uniqueness a requirement. Try visiting a large and constantly populated bookstore and find the area wherein the same general topic as your press release is featured. More than often you would find at least three books of the same topic as your PR. Also, try a product competitive search and you will surely find out a lot of other businesses who are using or providing the same product, idea, or service. You are using a sales pitch article. Nowadays, people don’t really.