The job done by PR agencies or publicists may seem easy, but in actuality it’s not the way it looks at all. For an outgoing business owner, having thought like this usually come up. But when he decides to do the job himself, he’ll find out it’s not as easy as it seems. Are writing and sending press releases and schedule interviews really that difficult? In some cases, not really. There are a lot of entrepreneurs out there who manage to maintain good relationships with numerous journalists and newspaper editors for their PR campaigns. If your idea of PR only involves writing press releases and holding interviews, you may be making the right choice of doing everything yourself. BUT, if you really want to use public relations to its full potential, you are going to need a professional. Someone who is not just knowledgeable, but also very efficient. Here are the 6 reasons why you need a professional for your PR efforts: You are not normally part of the beat reporters circle. In layman’s term, you don’t belong to the group of people who get the first word when something comes up around the community. You need a PR that’s up to date and fresh when already released. Professionals know when and how to make that happen. Within a few months of having him around to do your work, you.
Here is a short video that is supposed to be a satire of PR people. Unfortunately, it is closer to the truth for most “professionals” in our industry.  .