Many people ask about the importance of media kits and if they are worth something. The right answer to this question is, yes. This particularly holds true for the businesses that offer some product for sale. Media kit is actually a tool kit that produces useful information for the journalist who can use it to make a story about your business or offer. What is included in this media kit is the press release, information about the company and spokesperson, information and facts about the product or offer, some photos, success stories and some samples. You can make use of it in your effort to pitch your story to media or in case you are replying to an interview request. Once you have all this information, you need to organize it and give it the shape of a physical kit. The best reasons for having a hard copy kit are: E-mails are much less helpful as compared to dispatch rider deliverance and journalists tend to notice them. It will give the journalist an opportunity to physically test your product sample. This will definitely create a first-class notion about the product. Wait; find some more details as physical kits can cost you a lot. So, ask a few important questions and then make a decision. Does your budget allow you to create physical kit? The costs associated with a physical kit.