The most important foundations of a successful business include Marketing and Proactive Public Relations. If a company does not try to reach out to potential consumers, it will most likely fail in maintaining the business’ status. What’s worse is that it could end up to total failure in the end. Years of research has been dedicated by Marketing and Public Relation consultants of various companies in order to come up with techniques and strategies that can be useful in achieving positive outcomes. However, hiring professional consultants are too advanced and costly for home-based businesses. Despite the fact that your business cannot pay for professional consultants does not necessarily mean that you should give up with such goal. Since a business will never gain customers if it stays behind the bushes, you have to find a way to implement good Public Relations and Marketing without hiring consultant expertise. There is a huge need for any business to let potential clients know of their existence. By learning the fundamentals of PR and marketing, you will be able to create your own strategies to attract more customers to your business. Within this article are easy, free and immediately applicable tips you can do for your business. First learn about the following tools you can use for your PR strategies. Social Networks – social networking is a free way of making people aware you.