The importance of traditional media that includes TV, print ad, radio is still important although we are living in the era of social media and blogging. It has become more important today as compared to the last decade. The PR people who are diverting their attention to the online relations are not making a right move. It is good to include an online part in your PR campaign but there is no reason to leave the traditional media elements. There are solid reasons for which traditional media is important. The recognition offered by this media is notable as the consumers tend to identify and recognize the major TV & radio stations as well as news papers as compared to the popular blogs online. The story coming through CNN or New York Times is going to have much more impact and reach to the average user as compared to the one coming on a popular blog. The major point here is that a story coming on the traditional media will also come on blogs and social media sites. Another important fact is that these traditional media keep an online presence and their traffic is usually more as compared to top blogs. It is a fact that bloggers write about what comes in newspapers or TV. So, if you get your story in the traditional media, you will automatically get the online.
One of the PR methods gaining popularity today is blogging. Considering the fact that there are hundreds of blog sites that host thousands of bloggers on the Internet, it is expected that there would be several people who attract much better attention than celebrity endorsements. As the 2011 Social Media Matters study conducted by BlogHer.com states, a lot of women immediately trust the advice and opinions of the blogs they read, especially if the author of the blog is someone they have been following for quite some time. According to the results of the study, such connection between blogs and the masses have been constantly nourished within the four years that they have conducted the study. The study’s report for this year says that 88% of blog readers who belong to the general population of the United States trust and practice the information they read from familiar blogs. When asked why they have such inclination, about 48% state that its because of the attempt wherein they trust the advice of the blog to purchase a certain product and achieved positive results. More than half of the blog readers in the United States are also tallied to have made purchases just because of a recommendation from a trusted blogger. Such percentage is even increased to 80% within the network community of BlogHer. In addition to such finding, the results also reported.