All the information seems helpful, but how do you even begin? Find out if you like to do it on your own or hire a professional instead. Then what do you do next? Study the following tips to find out what a good campaign should start with. 1. Find out what you want to achieve with the campaign. It’s very common for business owners to say that the goal for their campaign is to get more sales or better exposure to target clients. But, you need to be more specific than that. Determine what category your services belong to or what type of product is it for and then target the supporting bodies. For instance, if your business is a clothing line, it would be better to focus on fashion magazines and brochures. If you are an artist, target advertising companies and television shows. You’ll have a better chance of reaching your goal if you make it more specific. 2. Focus your campaign on your target market. It would seem better if you appeal to all media outlets to get wider coverage, but it’s not going to be as pleasant as you imagine it to be. Also very time consuming. In simpler ways of saying it, stick to your target audience and focus all your efforts in finding out what they like to watch, read, or listen to. Don’t.
Marketing your product and/or service has a lot to do with targeting your market. Well, reporters are your market as well. You need to segment and target them as well. Then you need to develop your story specifically with that reporter in mind.. Demystifying PR for Startups: Identifying Your Target Message and Your Reporter from Dave Ambrose.