The importance of traditional media that includes TV, print ad, radio is still important although we are living in the era of social media and blogging. It has become more important today as compared to the last decade. The PR people who are diverting their attention to the online relations are not making a right move. It is good to include an online part in your PR campaign but there is no reason to leave the traditional media elements. There are solid reasons for which traditional media is important. The recognition offered by this media is notable as the consumers tend to identify and recognize the major TV & radio stations as well as news papers as compared to the popular blogs online. The story coming through CNN or New York Times is going to have much more impact and reach to the average user as compared to the one coming on a popular blog. The major point here is that a story coming on the traditional media will also come on blogs and social media sites. Another important fact is that these traditional media keep an online presence and their traffic is usually more as compared to top blogs. It is a fact that bloggers write about what comes in newspapers or TV. So, if you get your story in the traditional media, you will automatically get the online.