If you are managing a small business, it doesn’t really mean that you cannot lose one of your clients. However, you need to be very careful because one negative comment about your business posted online can ruin your whole business reputation. This is why you need to make efforts to maintain good public relations. What if I only have 50 clients? I can’t possibly afford PR campaigns with so little profit. Good for you, there are a lot of PR techniques that don’t require any budget. Because of the new technologies we have today, you can reach out to people, maintain communication, as well as broadcast your products for a very little amount. But if you’re good at planning and writing your own press releases, you might not be spending at all. This is what you can do… Instead of going with the traditional way of online PR, you can use this equation: PR + SEO = More coverage, Less Expense. What does this mean? The traditional way of making online press releases is by collaborating with certain website owners that host such type of articles. However, considering the amount of exposure you need, you have to connect with thousands of website owners for the matter. SEO or Search Engine Optimization helps you get more exposure without having to rent thousands of website pages. All you need is a good.