Starting a business is much easier than building word of mouth about it. There are many ways as you can make use of advertising but it will only take you to some extent. A better idea for getting a huge impact in much less time is to make use of public relations. This is a whole bunch of ideas where you can do much to promote your business. Here are some simple tips about PR that will help you get started with it. As the first step, you will need to know about the local journalists and news papers. They are often interested in finding news about new businesses and their activities. You can make a press release and ask them to publish it. Many of the newspapers will find it interesting and they may ask you for an interview. You should keep in touch and update them about all new happenings and future plans. The other option is that you run a contest in order to let people know about your business. You should follow all the laws while organizing these contests and try to attract people with gifts and free entries. It will take some time to generate the word of mouth for you but it will be useful for your business in any case. Another method of getting good word about you is to speak for free.